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SMO Some Call it social media optimization. Others refer to it as search marketing optimization. Either way, it is integrated digital marketing methodology that represents the perfect marriage between search engine optimization (SEO ) and social media. As a business in the internet age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do. It is an integral part of Digital Marketing. All the best SEO companies in India uses SMO very effectively.

When used effectively SMO can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social Media Optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.

You might be tempted to think that one way to SMO your content is to join every LinkedIn Group, Google Plus community, etc., and to share links to your content seeking shares or comments. You would be wrong, very wrong. This behavior is not only frustrating for other users but counter productive. Firstly real users are likely to unfollow you or hide your posts on Google Plus or even report your content as spam. The situation is even worse with machine learning. If there is no interaction with your posts and links, such as sharing, commenting or liking, then this would indicate to any machine trying to learn from the data that your content is not valuable. Thus the more you post the more your content may be seen as not valued or authoritative. Here comes an SMO experts’ role, which has the following elements on it , and that is how we engage with your potential viewers.

  • Reputation - Build your reputation as a reliable qualified source
  • Engagement - Encourage more engagement, sharing & reciprocate.
  • Authority - Become a notable authority in your field of expertise.
  • Leadership - Harness originality & creativity, be a Thought Leader.
  • Social - Be social, find and engage sociable experts in your field.
  • Media - Know your social media platforms to maximize influence.
  • Optimization - Improve technical aspects to increase optimization.