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SEO is the process of taking steps to help a website or piece of content rank higher on Google.To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. It is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. With the help of SEO tools one can understand the data and alerts about the overall health and success of his website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility.

There are four kinds of SEOs, which are usually applied for any kind of digital marketing:

  • On-page : Includes content, images, title tags, internal links, Blogs, product copy, web copy and essentially anything on the actual web page.
  • Off-page : Includes actions taken outside of your own website to influence rankings, including building backlinks, implementing a social media strategy, engaging in influencer marketing, and more.
  • Technical : Includes indexation, crawling, site speed, website architecture, structured markup, and more to ensure your website is set up in a way that is accessible to search engines.
  • Local : Includes maintaining your Google My Business profile, managing reviews, optimizing for voice search, etc. to earn a local presence for your business.

The fundamental aim of search engines is to satisfy their users. They want to provide the best results when a user searches for something. When someone uses a search engine, such as Google, Bing, or Yahoo, they are looking for the solution to a problem or the answer to a question. These engines want to provide the most helpful, relevant, and credible answer or solution.

To work effectively on your SEO, you need to figure out what your potential customers are searching for. Find the phrases that they use to search, and then create content that brings a clear, simple, and helpful solution to the problem that the user expressed.